ANOTHER SIDE OF MESSI
Every traveler understands, when you visit a place it's not just a leisure experience, it adds to who you are, and how you see the world. So if every place you visit changes you, what side of yourselt will you see in a place that no one has experienced before?
INSIGHT
Discover another side of yourself in Arabia - A campaign featuring Messi as a traveler experiencing the uncharted destinations within Saudi Arabia.
IDEA
Using Messi during the Qatar World Cup, helped set the region's eyes on Saudi as the center of new Arabia. The campaign was conducted through a consumer journey that led from inspiration to interest-targeted consideration to booking Messi's itinerary and favorite experiences.
BRINGING IT TO LIFE
