A black and white image of a dog-shaped table with curly hair in a vase on top, casting long shadows on a dark background.

LONELY PAWS

Over 40% of pets suffer from separation anxiety, often triggered by being left alone for extended periods. As highly social animals, dogs need companionship and mental stimulation. Without it, they can develop anxiety, depression, and behaviors like destructive chewing, barking, or indoor accidents. Studies show that dogs left alone for more than 4-6 hours a day are more likely to exhibit signs of distress. To keep your dog healthy and happy, ensure regular interaction, exercise, and enrichment—even when you’re away.

IDEA

The campaign aims to raise awareness about separation anxiety in dogs through a striking series of print ads. Each visual shows dogs blending into household objects—like side tables, cushions, or a decoration piece—symbolizing how isolation can drain their spirit. The goal is to spark empathy and remind owners that dogs need connection, not just space.

EXECUTION

Black and white image of a small dog and a vase of flowers on a table, with text overlay discussing dog separation anxiety and an awareness campaign by the SPCA, featuring the SPCA logo.
A cozy living space with a desk by a window, a white lamp, a stack of books, and a vase with green foliage. A gray patterned dog sits on a small table next to a black leather chair and a sofa draped with a striped blanket. There is a quote on the wall that reads, 'The longer they're alone, the less they feel alive.'
A dark green velvet sofa with matching pillows, a beige blanket with text, and a small wooden cat figurine on a side table, with a small amount of greenery and a logo in the bottom right corner.
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