A black and white photo of an elderly woman with short, styled hair looking through a window with another person shadowed inside.

CINEMA CRUNCH HACK

We've all been there. you're in the cinema watching a movie and you so badly want to open your pack of Lay's. But, no matter how slowly you try to open it, or how softly you tryl to bite into it, you receive angry stares from the neighbouring audience. You don't want to be the one to ruin a scene.

INSIGHT

Give people perfectly timed opportunities to open their pack of Lay's and crunch. These perfect moments can be music, crescendos, explosions, crashes, cries and the likes so thai they can open their pack of lay's and crunch away without raising an eye.

IDEA

We used the audio data of films, and created a digital tool that alrets people before any loud scene comes up in a film. A simple vibration alerts viewers about a safe upcoming timeframe prior to loud scenes so they can enjoy crunching Lay's while at the cinema, without bothering anyone.

EXECUTION

AWARDS & RECOGNITION

MAD STARS 2023
1X SILVER
1X BRONZE

LOERIES 2023
1X BRONZE

A man eating Lay's potato chips while watching a movie at a cinema. Overlayed on the image are instructions on how to use the Lay's Cinema Crunch Hack app, including scanning a QR code, submitting details, selecting a movie, and enjoying crunchy chips. The app aims to alert users before loud scenes in movies, allowing them to enjoy the experience without disturbing others.
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