Two overlapping credit cards, one partly visible behind the other, floating over the ocean with a cloudy sky in the background.

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EXPLORE

Citi Credit Cards offer customers in the United Arab Emirates rewards and benefits that encourage them to push their boundaries, enjoy new experiences, and discover the UAE and world from new perspectives.

BACKGROUND

We brought these Citi Credit Cards to life by visualizing them in an unexpected way, where the chip of the cards were transformed into a kev element of the stavcation or travel destinations themselves. From an aerial perspective, we created minimalistic scenes that depict extraordinary places and holiday experiences, while staying true to the layout of Citi Credit Cards.

EXECUTION

Collection of images depicting travel and leisure activities, including hot air ballooning, skiing, and sailing, along with Citi credit card branding.
Snow-covered mountain with ski lift and trees, Citi and Mastercard logos, and text encouraging exploring with Citi credit cards.
A rooftop covered in snow with a person, also in winter clothing, skiing down a snow-covered field. The text 'citi' and the Mastercard logo are visible on the image, indicating it is an advertisement for Citibank and Mastercard.
Photograph of a hot air balloon viewed from below against a blue sky, with the Citi logo and Mastercard logo in the corner.
Overhead view of a person swimming in the water near a wooden dock, with a Citi credit card overlay and Mastercard logo.
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