A soccer player holding a trophy on the field, with a goalkeeper on the ground and another player walking nearby.

FOOTBALL NEEDS LAYS

Lays enhances sports, and more specifically football. So what if every crunch transformed the game? This is the core idea behind our film: our chips give fans the chance to change the game and elevate Saudi's Football watching experience

IDEA

The film featured Saudi football’s biggest names—past legends and current stars—bringing their iconic celebrations to life with every crunch from fans. Even the country’s most famous commentator voiced the film. Just days after launch, fiction met reality when Saudi scored a historic win on the world stage, making the campaign feel almost prophetic.

EXECUTION

AWARDS & RECOGNITIONS

DUBAI LYNX 2022
1X SHORTLIST

An animated football stadium with a tornado funnel touching down in the middle of the field, surrounded by a large crowd of spectators. The field has a logo that says 'FOOTBALL NEEDS LAY'S' and some statistics about the film related to Saudi football legends.
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